How Using Backlinks Can Boost Your SERP


Do you understand what SERP is and how this acronym can bring in the profits for your business?  Are you aware that a guaranteed way to increase your SERP ranking is through the right use of backlinks?

What SERP and Backlinks Are

SERP stands for Search Engine Results Page. It is the page that shows when you type in any keyword (or phrase) into Google, Yahoo, Bing, or any other search engines you use to surf the internet. A list of all the sites relevant to your keyword will appear ranked accordingly. Depending on their ranking, the sites earn their natural traffic from the search engines. Backlinks have a great influence on search page ranking.

Backlinks are links your website receives from other websites. For instance, if a certain website finds your content relevant and wishes to use it as a reference or as a recommendation for its traffic, that website places a link pointing to your site.  You also call backlinks incoming or inbound links. The world of search engine optimization or San Jose SEO Expert, your inbound links determine your authority, credibility, importance, and popularity.

Why and How Backlinks Can Boost Your SERP

Considering the aforementioned definition, backlinks are highly crucial to earn top rankings in any SERP.  This is especially with the recent and continuous updates of Google, the internet’s most popular and widely used search engine.  In order to move up to the top ranks, it is necessary that your website content is relevant.  One of the best ways to prove your website’s relevance is to earn several backlinks.

The greater the number of backlinks you earn from other websites, the more credible and authoritative your website becomes in the eyes of the search engines. When it comes to SEO, off page optimization or link building, it is equally – if not more crucial than on page optimization.  In building your links, the goal should be to earn quality backlinks.  These text links use your keyword phrase pointing back to your website.


Backlinks are proven to accelerate your ranking in SERP. Search engines, Google most especially, favor how many quality backlinks your site earns to determine your SERP rank. This is because search engines consider quality backlinks difficult to manipulate.  To earn quality backlinks, you have to make sure that your content is useful, valuable, and relevant to your target market and to the internet community.

You can build and earn quality backlinks in several ways.  The basic but most reputable method to build it is by improving the quality of your website SEO content.  If the internet world finds your content interesting and valuable to theirs, you can expect to earn automatic backlinks, especially with the blogging community.  Your content has to be fresh, relevant, and authoritative.

It also matters that you make your website content highly accessible and convenient for the online population to reach and earn more opportunities for backlinks. Your choice of keywords is critical, as well as how you promote your website for San Jose SEO Services. If you wish to speed up the process of earning your backlinks, you can choose to use paid methods but always stay within the boundaries of ethics and legitimacy.

In boosting your SERP, building quality backlinks can be your most reliable method.  The goal, therefore, should be to increase the number of your quality backlinks. Your profitability relies on your internet credibility, which in turn, can largely depend on SERP and backlinks.

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